First, let’s define it
A marketplace in general is a place where sellers and buyers meet and do commerce. TenPlusTwo provides first of its kind Online Exam Marketplace which empowers the Test authors (Publishers, Coaching Institutes, Schools, Teachers and other Educational Bodies) to sell their tests online in the form of not a downloaded test, but like an online exam. The difference between a downloaded test (available on many websites today) and an online exam is that the former is like any regular product selling on e-commerce sites, whereas the later is more like a subscription to an online event, which is conducted at specified time (in the cloud) and subscribers from anywhere take the exam at the same time.
Who is the buyer?
Students who are preparing for the engineering & medical entrance exams are consumers of these online exams, who need to practice as much as they can before the real exam. Stakes are high, and the students need high quality tests which tests them as much as the real exam and at the end they can get as much as real assessment of their standing among all students taking the exam.
So what exactly someone need to host an online event?
First and foremost, you need to have your own authored tests which you want to host in the form of online event. You can work with TenPlusTwo team to upload your tests. Creation of tests for TenPlusTwo is easy, all you need is familiarity with popular word processor like MS Word or any other HTML editor. You need to create the tests using the template TenPlusTwo support provides. You or someone from TenPlusTwo team can setup your event, at the date and time you specify. An event can have multiple tests which can be conducted at different day/time.
Subscription Model
The event subscription model allows various choices to conduct the events. You can sell the event subscription as a whole or each test in the event can be sold individually. You can set maximum number of subscribers for the events. Access level for the event can be either Free, By Invite or Paid.
If you are looking to expand your brand name to more students in the country, free events could be a great means to do so. Students always look to get as much practice tests and assessment of their ranks as possible, you could create the tests (could be short or full length) and put them as free online events. This model is suited for small coachings and teachers who conduct private tuition.
This subscription model allows you to have a controlled event which is visible to only the users you invite. This is suited for coachings or schools who want to have free tests only for their own classes.
Paid events are the fully commercial form of events, which require authorization codes for subscription. The authorization codes are issued when someone purchases the event. Paid events are great means to do business in the online exam marketplace which is running 24×7x365.
Selling Events
You can provide all the event related information like the course content, sample questions (just to give a flavor of tests you have prepared) and any other info using the news and articles about the event. The buyers and sellers can engage in discussion using the comments on events or the private messages. If there is a value in the content you are selling and the price is right, you will surely going to find buyers for it. Marketplace allows sellers of every size to compete and provides choices to the buyers. You can use the same test to conduct multiple tests.
Is it cutting into my existing revenue?
Absolutely not, the online exam should be seen as another revenue channel, if you run a educational institute. It will help you reach out to more students nationally. It may even help you minimize your cost by eliminating manual evaluation of answer sheets and allow you to conduct multiple events using same question bank.
When is the right time?
As the exam season is approaching, this is the right time to conduct online exam events. Get in touch with TenPlusTwo support to learn more.
